Following the launch of Gorilla Hemp CBD Power Drink, Elegance will continue to roll out revolutionary merchandise in the profitable power drink category. A sugar totally free line extension of Gorilla Hemp will be obtainable in choose markets in September, positioned to capture the expanding demand for “superior-for-you” power drink possibilities.
The productive launch of Gorilla Hemp is underpinned by an exclusive distribution agreement that Elegance lately entered with Texas-primarily based KC Distributing, a former distribution companion for Red Bull. As aspect of this agreement, KC Distributing will exclusively sell Elegance’s portfolio of power drink brands for a period of 12 months. They will also rebrand their fleet of delivery trucks with a Gorilla Hemp ad in order to raise more brand awareness in the Texas market place.
Separately, Elegance has announced a number of essential developments inside its bitters and spirits categories. Bittertales Aromatic Bitters will launch in September 2020, delivering a modern day take on a classic cocktail staple that combines exceptional excellent and unmatched worth. The item will initially launch in the off-premises market place, targeting customers who are interested in at-property cocktail consumption. Plus, all seven flavors of Australian Bitters Firm beverages will launch on Amazon USA at the finish of August 2020.
Two more item innovations launching in Q3 and Q4 will enter Elegance into the quick-expanding RTD cocktail category, which has been fueling general spirits market place development more than the previous year. VOCO, a very first-of-its-sort item combining true vodka and coconut water will launch in October 2020 with 4 fruit flavors and a wide variety pack. This canned cocktail item will provide on the “superior-for-you” drinks trend with a low ABV formulation and 12 oz. format hassle-free for on-the-go consumption. Twisted Shaker will launch in Q4 with a variety of spirits primarily based, medium ABV bottled cocktails highlighted by a premium packaging style. Every single launch flavor will function a twist on a classic cocktail recipe, such as Barrel-Aged Old Fashioned, Cucumber Gimlet and Espresso Martini.
Elegance has also unveiled its plans to enter the direct-to-customer space with Bevmart, an on the internet beverage marketplace for the Australian market place. Bevmart is set to launch at www.bevmart.com.au in Q4, 2020, and will act as the exclusive on the internet marketplace for the following Elegance merchandise in Australia: Cheeky Vodka in 5 flavors, Cheeky Espresso Martini cocktails in 4 flavors, Coventry Estate Gin in 4 flavors, and Geo Liqueurs in 4 varieties.
To help the execution of these development initiatives Elegance has announced the addition of senior sales and advertising and marketing executives to its group, all of whom have practical experience functioning at planet-class beverage brands.
About Elegance Brands, Inc.
Elegance Brands, Inc. is a international beverage organization that develops, markets and distributes merchandise with a concentrate on innovation. In addition to its flagship brand, Gorilla Hemp Power Drink, Elegance Brands provides a variety of functional beverages, plus super-premium spirits and alcohol brands, such as Elegance Vodka. For additional data about the Elegance story, go to http://www.elegance-brands.com.
Forward Searching Statements
This press release may well include data about Elegance Brand’s view of its future expectations, plans and prospects that constitute forward-searching statements. Actual final results may well differ materially from historical final results or these indicated by these forward-searching statements for the reason that of a wide variety of variables such as, but not restricted to, dangers and uncertainties connected with its capability to preserve and develop its organization, variability of operating final results, its improvement and introduction of new merchandise and solutions, advertising and marketing and other organization improvement initiatives and competitors in the business, as properly as the ongoing effects and uncertainty of the ongoing COVID-19 pandemic on the marketplace and general international economy. Elegance Brands encourages you to critique other variables that may well influence its future final results in its filings with the Securities and Exchange Commission.
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