11,000 Square Foot Retail Location and International Centre for Cannabis Education, Discovery and Neighborhood Engagement
TSX | NYSE: ACB
EDMONTON, Nov. 27, 2019 /CNW/ – Aurora Cannabis Inc. (“Aurora”) (NYSE | TSX: ACB), the Canadian corporation defining the future of cannabis worldwide, nowadays announced the grand opening of its flagship retail retailer at 10:00 a.m. MT on November 27th in the West Edmonton Mall, North America’s biggest mall. At around 11,000 square feet, Aurora has combined each a retail cannabis retailer and an immersive experiential space, encouraging guests from about the globe to discover distinctive merchandise and participate in a rotating calendar of programming and events. Aurora’s flagship retailer gives guests a secure, age-gated retail practical experience in complete compliance with all relevant federal and provincial regulations.
“Aurora is proud to get in touch with Edmonton residence. It is right here exactly where we established our roots and constructed our small business. There’s no superior location for us to open the doors to our flagship retailer and to welcome shoppers from all more than the globe to join us in celebrating how far the cannabis movement has come and how immediately it continues to develop,” mentioned Terry Booth, CEO of Aurora. “This space is a reflection of Aurora’s core values, a celebration of our previous, and cements our position as an revolutionary market leader. We invite new and seasoned shoppers alike to come to find out and discover.”
Following quite a few firsts for the West Edmonton Mall, this partnership tends to make Aurora the first cannabis retailer to operate inside a mall of this size, with Aurora serving as the Mall’s exclusive cannabis retailer. “West Edmonton Mall prides itself on delivering distinctive, one particular-of-a-sort experiences to its 30 million annual guests. We are, in truth, the internationally recognized pioneers of merging retail with entertainment and maximizing the synergies amongst the two. We frequently achieve our aim with globe-class partners. What tends to make this collaboration especially particular is that our world-class and most effective-in-class companion, Aurora, is primarily based suitable right here in Edmonton. It is only by means of these distinctive situations that such an extraordinary project could come collectively,” mentioned David Ghermezian, CEO of West Edmonton Mall.
To design an revolutionary retail practical experience, Aurora enlisted Bruce Mau Style in collaboration with GMC Architects, creating a place for shoppers to gather. Inspired by technologies, innovation, and nature, space explores the connection amongst the natural components that are core to the Aurora brand and the state-of-the-art production and commitment to market advancement that drives Aurora’s continued development. References to mountains, sky, water, and sun permeate by means of material, lighting and digital experiences.
The flagship retailer will host world-class researchers, creators and culture makers to lead sessions with artists, chefs, nearby innovators and authorities in the emerging globe of cannabis to provide subsequent-level inspirational experiences. In the age-gated cannabis retailer, guests will have access to more than 42 diverse cannabis merchandise from the Aurora loved ones of brands, such as San Rafael ’71, Alta Vie, Whistler Cannabis Co and Woodstock, all when becoming served by passionate and knowledgeable retail employees.
Retailer Capabilities and Style Highlights:
- Embracing nature – Enhanced organic supplies like quartz, oak, and opalescent panels have been utilized all through the space as a nod to Aurora’s roots in the foothills of the Rockies.
- Bringing the outdoors in – A digital skylight produces a remarkably correct impact of organic sunlight and a clear blue sky, with the feeling of the sun streaming in. Guests will be in a position to bask in the light from a seat on the bleachers made as versatile seating for events.
- Homegrown – Aurora is proud to get in touch with Edmonton residence and is committed to celebrating the persons and communities who make it fantastic. “Homegrown,” is a mural painted by nearby art collective Rust Magic. It is a celebration of street art and a tribute to the culture of Edmonton.
Grand Opening Customer Celebration: Possibility to Win
To celebrate the opening of Aurora Cannabis Flagship, Canadians are invited to enter to win a custom @rustmagic made Levis denim jacket. Basically share your Aurora practical experience through a photo on Twitter or Instagram, applying #AuroraFlagship for a likelihood to win. Contents run from November 26, 2019, to midnight on November 30, 2019.
Headquartered in Edmonton, Alberta, Canada with funded capacity in excess of 625,000 kg per annum and sales and operations in 25 nations across 5 continents, Aurora is one particular of the world’s biggest and major cannabis firms. Aurora is vertically integrated and horizontally diversified across every single important segment of the worth chain, from facility engineering and style to cannabis breeding and genetics investigation, cannabis and hemp production, derivatives, higher worth-add solution improvement, residence cultivation, wholesale and retail distribution.
Very differentiated from its peers, Aurora has established a uniquely sophisticated, constant and effective production approach, primarily based on goal-constructed facilities that integrate major-edge technologies across all processes, defined by comprehensive automation and customization, resulting in the enormous scale production of a higher-excellent constant solution. Made to be replicable and scalable globally, our production facilities are made to create cannabis at a considerable scale, with higher excellent, market-major yields, and low-per gram production charges. Each and every of Aurora’s facilities is constructed to meet European Union Excellent Manufacturing Practices (“EU GMP”) requirements. Certification has been granted to Aurora’s 1st production facility in Mountain View County, the MedReleaf Markham facility, and its wholly-owned European health-related cannabis distributor Aurora Deutschland. All Aurora facilities are made and constructed to the EU GMP regular.
In addition to the Company’s speedy organic development and sturdy execution on strategic M&A, which to date consists of 17 wholly-owned subsidiary firms – MedReleaf, CanvasRX, Peloton Pharmaceutical, Aurora Deutschland, H2 Biopharma, BC Northern Lights, Larssen Greenhouses, CanniMed Therapeutics, Anandia, HotHouse Consulting, MED Colombia, Agropro, Borela, ICC Labs, Whistler, Chemi Pharmaceutical, and Hempco – Aurora is distinguished by its reputation as a companion and employer of option in the worldwide cannabis sector, possessing invested in and established strategic partnerships with a variety of major innovators, like: Radient Technologies Inc. (TSXV: RTI), Cann Group Ltd. (ASX: CAN), Micron Waste Technologies Inc. (CSE: MWM), Choom Holdings Inc. (CSE: CHOO), CTT Pharmaceuticals (OTCC: CTTH), Alcanna Inc. (TSX: CLIQ), Higher Tide Inc. (CSE: HITI), EnWave Corporation (TSXV: ENW), Capcium Inc. (private), Evio Beauty Group (private), and Wagner Dimas (private).
Aurora’s Typical Shares trade on the TSX and NYSE below the symbol “ACB”, and is a constituent of the S&P/TSX Composite Index.
For far more info about Aurora, please go to our investor web site, investor.auroramj.com
Terry Booth, CEO
Aurora Cannabis Inc.
Supply Aurora Cannabis Inc.