On the heels of Ontario’s second cannabis shop lottery, 42 hopeful marijuana retailers are scrambling to total their applications and open their doors as swiftly as they can. And even though the method for this second wave of licensing is rigorous, it pales in comparison to what the 1st-round winners went by means of.

Just ask Steven Fry.

As the owner and operator of a single of Canada’s highest performing shops to date and, most not too long ago, the CEO and President of a cannabis retail branding and management consulting firm, Steven chronicled his journey into marijuana entrepreneurship in a Toronto Life write-up, “Confessions of a Legal Pot Dealer.” The gripping account provides a brutally truthful appear at the hurdles and triumphs he’s seasoned and highlights just how attempting the method can be.

But for all the challenges he and his organization companion Darryl Allen have faced so far in their cannabis careers, the duo say dispensary technologies is not a single of them — and they credit Cova with giving the vital digital tools and assistance that have helped them propel their corporations to the forefront of Ontario’s cannabis retail scene.

Verified Reliability

Considering that its serendipitous opening on four/20, Canna Cabana Hamilton has distinguished itself as a single of the busiest cannabis retailers in the nation — which suggests Steven and his employees have definitely place Cova by means of its paces.

“This technique permits us to transact seriously swiftly,” he says. “We’ve observed up to two,000 consumers in a day, and Cova has kept up with these demands.

“During these peak instances we’ll have 3 consumers checking out each and every minute, and you have got to have the infrastructure there to assistance that… Cova’s performing a bang-up job.”

This verified dependability is a essential cause why Steven and Darryl have also named Cova their point of sale (POS) of selection for Sessions Cannabis, the pair’s branding and consulting agency that will quickly be rolling out cannabis retailers across Ontario. But according to Darryl, that is not the only location in which Cova shines.

Partners in Achievement

Although a dependable POS and inventory handle technique is essential for dispensary achievement, there’s much more to it than that. The market is nevertheless in its infancy, and cannabis operators will need to know that their digital platforms can maintain up with the continuous adjustments and swiftly adapt to new specifications.

“Cova is frequently evolving,” Darryl says. “I’ve been seriously, seriously impressed, due to the fact they’re iterating each and every week. The headaches they’ve helped resolve just with automated reporting alone are astronomical… they’re often functioning to boost the solution.”

“I feel what seriously sets Cova apart the most is the level of partnership,” Steven adds. “The solution is becoming much better and much more sophisticated, and they often come to the table prepared to collaborate and operate with each other to bring about options to new challenges as they arise.”

Suggestions for New Retailers

As Steven and Darryl have consulted with winners of Ontario’s second retail lottery, they’ve had a likelihood to pass down some challenging-earned wisdom — and they each agree that a passion for cannabis is vital.

“Don’t do it for the cash,” Steven advises. “You have to have a really like for commerce, for retail, and, most importantly, for cannabis… you are not going to make it extended-term in this game devoid of passion.”

“Everyone is lawyering up, but not adequate persons are acquiring an accountant just before diving into partnerships,” Darryl adds. “Seek guidance from fellow retailers, network with them, and attain out.”

If there’s a single point new shop owners can take from Steven and Darryl’s story, it is that the road to cannabis retail achievement is not an effortless a single. Generating it in this organization needs grit, dogged determination, and a genuine really like for the market. But they’re also rapid to point out that their journey would have been drastically much more complicated devoid of a robust, responsive cannabis POS technique and assistance group in their corner. Get an up-close appear at all the factors why they propose Cova to their Sessions Cannabis customers by contacting Cova now.