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Many information websites nonetheless pair cannabis information tales with pictures of stereotypical stoners or violent criminals, particularly conservative media retailers.

The final half of this decade has seen a lot of US states giving cannabis prohibition the center finger. In reality, it is grow to be so commonplace that it is regular to see weed sories pop up on even probably the most conservative information websites. However though nearly all of People are actually in favor of cannabis reform, many media retailers nonetheless current weed-related content material in a damaging gentle.

A new research printed within the Visible Communication journal final month discovered that mainstream information retailers — particularly conservative ones — proceed to hyperlink cannabis information tales with pictures of lazy stoners and criminals.

“Within the wake of rising legalization efforts, each medicinal and leisure marijuana use within the US is changing into extra prevalent and societally acceptable,” the researchers wrote. “Nevertheless, racial, legal and cultural stereotypes linger in mediated visible portrayals. This research examines the extent to which mediated visible portrayals in mainstream information have been impacted by these latest legalization efforts.”

Researchers used January of 2014  — the date that adult-use weed grew to become authorized in Colorado — because the crux of their analysis. Researchers regarded for all weed-related information tales that had been printed between June of 2013 and July 2014, and examined the photographs that had been linked to those tales. In complete, 458 pictures had been collected from ten information websites. Over half of those pictures had been collected from articles printed in 2014, after Colorado legalized pot.

Out of those ten websites, 4 had been categorized as conservative (Dallas Morning Information, New York Day by day Information, New York Publish, Houston Chronicle), 4 as liberal (Los Angeles Instances, New York Instances, The Washington Publish, Chicago Tribune), and two as impartial (USA At the moment and Wall Avenue Journal). Researchers then categorized the photographs into classes based mostly on racial, legal, and cultural stereotypes.

The research reviews that 21 p.c of all pictures featured stoner cliches, together with individuals taking large bong rips, youngsters passing round joints, and the like. “Comparatively few depictions of marijuana customers within the US are visuals of strange, ‘regular’ individuals or households,” the researchers wrote. Much more disturbingly, fifteen p.c of all pictures related cannabis with legal exercise, and these depictions had been typically linked to racist imagery.

“Total, extra racial minorities are depicted as criminals (21.5 p.c) than are non-racial minorities (13.four p.c). Additional, considerably extra racial minorities are related to headlines with a subject about crime (42.5 p.c) than are non-racial minorities (23.1 p.c),” the authors wrote, in accordance with Marijuana Second.

Gallery — Reefer Insanity!

The research additionally regarded on the prevalence of impartial, or normalizing pictures of cannabis, like inventory pictures of pot crops, researchers analyzing weed in a lab, or photos of conventional {couples} or households. “Politically impartial information websites visually depict normification in pictures considerably extra continuously (9.zero p.c) than liberal (8.6 p.c) information retailers,” the research reviews. “Conservative information retailers had been considerably much less prone to depict marijuana use as regular than both of the 2 different ideologies (1.9 p.c).”

The authors concluded that as extra states determine to place an finish to prohibition, “the media will play a number one function in both reinforcing or debunking these myths via the representations they select to visually illustrate the difficulty,” Marijuana Second reviews. “The heavy reliance on stereotypes of marijuana customers is an moral problem, as media representations will affect how audiences draw conclusions about marijuana use, choose the character of its customers, and proceed to both stigmatize customers or open up new areas inside business media tradition for alternate, extra mainstreamed marijuana use.”

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