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Ben & Jerrys introduced a brand new taste Thursday, however it’ll solely arrive on retailer cabinets if the U.S. Meals and Dug Administration approves it.

The ice cream firm says its



new taste











might be infused with cannabidiol, or CBD.

CBD is a part of hemp, a part of the identical household of crops as marijuana. Ingesting CBD will not get you excessive. It typically has little or no, or no, THC — the psychoactive part of pot.

In the intervening time, the FDA prohibits including CBD to meals and drinks, however that will change at an upcoming



public listening to











.

The



FDA says











it is taking a look at methods to enhance pathways for the advertising of cannabis and cannabis-derived merchandise however defending public well being is a prime precedence.

“We’re doing this for our followers,” stated Ben & Jerry’s CEO Matthew McCarthy. “We’ve listened and introduced them every thing from Non-Dairy indulgences to on-the-go parts with our Pint Slices. We aspire to like our followers greater than they love us and we need to give them what they’re in search of in a enjoyable, Ben & Jerry’s approach.”

Ben & Jerrys is asking followers to take motion for the legalization of CBD in meals and drinks by contacting the FDA.

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